Promotional game of goose offered by the Chambre Syndicale du Cycle et du Motocycle. It is made of light cardboard and measures 54 x 36 cms. It is quite difficult to fins this game complete with the riders (as they have been generally cut) and even more with the original envelope. (By the way, I have one in such condition for trade).

This game is easy to date (if not the exact year, at least the decade) since the Chambre Sydicale has changed its name quite a few times. According to its website, the names have been:

1890 : Chambre Syndicale des Fabricants Français de Bicycles et Tricycles et des Industries qui s'y rattachent
1892 : Chambre Syndicale de l'industrie Vélocipédique
1895 : Chambre Syndicale de l'industrie Vélocipédique de la locomotion automobile et des industries qui s'y rattachent
1898 : Chambre Syndicale du Cycle et de l'Automobile
1932 : Chambre Syndicale Nationale du Cycle et du Motocycle
1946 : Chambre Syndicale Nationale du Cycle
1992 : Conseil National des Professions du Cycle
2003 : Tous à Vélo! - Conseil National des Professions du Cycle

So the game was made between 1932 and 1946. Considering WWII, it is safe to say that the game must have been made somewhere between 1932 and 1939.

Game-of-goose rules

Bucolic cycling-related scenes

The cycle store

Not so cycling-related

Bucolic and relaxed cycling

Another cycle store with the banner "Pas de belles vacances sans bicyclette".

Close-up of the riders and assembly instructions.

Back of the envelope